Last updated March 2020
Transparency / Notice —
Types of Personal Information We Collect and How We Use It
The types of Personal Information we may collect (directly from you or from third party sources) and our privacy practices depend on the nature of the relationship you have with VISUAL MEDICINE and the requirements of applicable law. Some of the ways that we may collect Personal Information include:
You may provide Personal Information directly to us through interacting with the Services, participating in surveys, during events such as sweepstakes, and requesting Services, or information.
As you navigate the Services, certain passive information may also be collected about your visit, including through cookies and similar technologies as described below.
We endeavour to collect only that information which is relevant for the purposes of Processing. Below are the ways we collect Personal Information and how we use it.
Collection and Use of Information
Our primary goals in collecting information are to provide and improve our Services, to administer your use of the Services (including your Account, if you are an Account holder), and to enable you to enjoy and easily navigate our Services.
Types of Personal Information We Collect
VISUAL MEDICINE collects Personal Information regarding its current, prospective, and former clients, customers, users, visitors, guests, and employees (collectively “Individuals”).
Information You Provide Directly to Us
When you use the Services or engage in certain activities, such as registering for an Account, responding to surveys, requesting Services or information, or contacting us directly, we may ask you to provide some or all of the following types of information:
Communications with Us
We may collect Personal Information from you such as email address, phone number or mailing address when you choose to request information about our Services, register for VISUAL MEDICINE’s newsletter or a program that we may offer from time to time, request to receive customer or technical support, or otherwise communicate with us.
Posting on the Site
VISUAL MEDICINE may offer publicly accessible comment pages, blogs, private messages, or community forums. We collect only the information you disclose from these pages via cookies.
Registration for Sweepstakes or Contests
Occasionally, we may run events or contests. We ask those who enter in contests to provide contact information (e.g., an e-mail address). If you participate in a contest, your contact information may be used to reach you about the contest, and for other promotional, marketing and business purposes. All contests entry forms will provide a way for participants to opt-out of any communications that are not related to awarding prizes.
Automatic Data Collection
We may collect certain information automatically through our Services or other methods of web analysis, such as your Internet protocol (IP) address, cookie identifiers, mobile carrier, mobile advertising identifiers, MAC address, IMEI, Advertiser ID, Game Center ID, and other device identifiers that are automatically assigned to your computer or device when you access the Internet, browser type and language, geolocation information, hardware type, operating system, Internet service provider, pages that you visit before and after using the Services, the date and time of your visit, the amount of time you spend on each page, information about the links you click and pages you view within the Services, and other actions taken through use of the Services such as preferences.
Information Collected Using Cookies and other Web Technologies
“Pixels”/“Web Beacons” (also known as Web bugs, pixel tags or clear GIFs) are tiny graphics with a unique identifier that may be included on our Services for several purposes, including to deliver or communicate with Cookies, to track and measure the performance of our Services, to monitor how many visitors view our Services, and to monitor the effectiveness of our advertising. Unlike Cookies, which are stored on the user’s hard drive, Web Beacons are typically embedded invisibly on web pages (or in an e-mail).
We may also use Google Analytics and Google Analytics Demographics and Interest Reporting to collect information regarding visitor behavior and visitor demographics on some of our Services, and to develop website content. This analytics data is not tied to any Personal Information. For more information about Google Analytics, please visit www.google.com/policies/ privacy/partners/. You can opt out of Google’s collection and Processing of data generated by your use of the Services by going to tools.google.com/dlpage/gaoptout.
Our uses of such Technologies fall into the following general categories:
Advertising or Targeting Related
We may use first-party or third-party cookies and web beacons to deliver content, including ads relevant to your interests, on our sites or on third party sites. This includes using technologies to understand the usefulness to you of the advertisements and content that has been delivered to you, such as whether you have clicked on an advertisement. If you would like to opt-out of the Technologies we employ on our sites, services, applications, or tools, you may do so by blocking, deleting, or disabling them as your browser or device permits.
In some cases we may collect and store information about where you are located, such as by converting your IP address into a rough geolocation or by accessing your mobile device’s GPS coordinates or coarse location if you enable location services on your device. We may use location information to improve and personalize our Services for you. If you do not want us to collect location information, you may disable that feature on your mobile device.
Social Media Platforms
VISUAL MEDICINE’s Services may include publicly accessible blogs, community forums, or private messaging features. The Site and our other Services may also contain links and interactive features with various social media platforms (e.g., widgets). If you already use these platforms, their cookies may be set on your device when using our Site or other Services. You should be aware that Personal Information which you voluntarily include and transmit online in a publicly accessible blog, chat room, social media platform or otherwise online, or that you share in an open forum may be viewed and used by others without any restrictions. We are unable to control such uses of your information when interacting with a social media platform, and by using such services you assume the risk that the Personal Information provided by you may be viewed and used by third parties for any number of purposes.
Third-Party Payment Processing
We may sell subscriptions or merchandise through our Services. When you make purchases through the Services, we process your payments through a third party application, including the Apple App Store, Google Play App Store, Amazon App Store (together with any similar applications, “App Stores”), Social Networking Sites (“SNS”) such as Facebook, and other third-party payment processers, including Stripe. The third party application may collect certain financial information from you to process a payment on behalf of VISUAL MEDICINE including your name, email address, address and other billing information.
How We Use Your Information
We acquire, hold, use, and process Personal Information about Individuals for a variety of business purposes, including:
To Provide Products, Services, or Information Requested
We may use information about you to fulfill requests for products, Services, or information, including information about potential or future Services, including to:
Generally manage Individual information and Accounts
Respond to questions, comments, and other requests
Provide access to certain areas, functionalities, and features of Calm’s Services
Contact you to answer requests for customer support or technical support
Allow you to register for events
We may use Personal Information about you for administrative purposes, including to:
Measure interest in VISUAL MEDICINE Services
Develop new products and Services
Ensure internal quality control
Verify Individual identity
Send email to the email address you provide to us to verify your Account and for informational and operational purposes, such as Account management, customer service, or system maintenance
Process payment for products or services purchased
Process applications and transactions
Prevent potentially prohibited or illegal activities
Enforce our Terms
Marketing VISUAL MEDICINE Products and Services
We may use Personal Information to provide you with materials about offers, products, and Services that may be of interest, including new content or Services. We may provide you with these materials by phone, postal mail, facsimile, or email, as permitted by applicable law. Such uses include:
To tailor content, advertisements, and offers
To notify you about offers, products, and services that may be of interest to you
To provide Services to you and our sponsors
For other purposes disclosed at the time that Individuals provide Personal Information, or
Otherwise with your consent